Better Stories = Smarter Decisions
It's not just a snappy tagline - it's a very specific declaration of why Practical Stories exists in the first place:
Stories
Stories are tools to organize ideas, insights, and data in such a way that we can use them to understand the world and make decisions about what to do. Every story is a model of the world that can help us predict what will happen if we choose one course of action over another.
Storytelling is deeply human, a behavior we share across all cultures and history >
Stories
What makes one story "better" than another? Because stories are models of the world, the more of the world they include, the stronger their ability to predict how our choices will play out in real life.
That means stories are better when they include not just what the world looks like to those using them, but the perspectives of the people and organizations those stories are about. Better stories more fully reflect the diversity of lived experience, generate practical empathy to connect decision-makers to that diversity, and practice active inclusion to expand and improve the models that sit at the core of our decision making process.
Better
Decisions
Decisions are the origin points of action, they are when the fuse is lit to make something happen in the world.
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But decisions don't come from nowhere - they are always based on some set of assumptions about the world, and these assumptions are encapsulated in the stories we tell ourselves >
Decisions
The smartest decisions are the ones that result in making real the goals they set out to achieve. And making decisions smarter begins by working with the best stories possible.
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Helping you create such stories is what Practical Stories is all about.