How we work | Practical Stories

It Starts With An Idea

Core to our work is an analytical framework/foundation we call I.D.E.A. (Intersectionality, Diversity, Empathy, Alliance), which seeks to help organizations achieve more robust relationships with their client, donor, and stakeholder communities, and to break out of limitations imposed by organizational habit and bias.

Intersectionality

Each of us contain multitudes - and understanding the mix matters >

Intersectionality

At Practical Stories, we think about intersectionality as a way of making sure that the organizations we work with are empowered to engage the entire community with whom they want to connect, and not only a small slice. In this view, intersectionality is about creating opportunity by embracing the actual complexity of people's experience of themselves and the world.

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Diversity

Our ways of being are limitless - our stories need to be inclusive of all of them to work >

Diversity

Diversity lives at many levels - our physical selves, how we experience and process the world, our understanding of the universe, who we love and desire, how we express ourselves in society, the paths we take to get where we are, and more. All are valid, because each is meaningful to the individuals with whom we want to engage.

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Empathy

Relativity is not just for physics - perspective matters on a human scale too >

Empathy

At Practical Stories, we approach empathy as a process through which we build our understanding of others' perspectives, while at the same time deconstructing the personal and organizational biases that constrain relationship building with our clients, donors, and stakeholders.

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Alliance

Relationships are active, ongoing journeys - our stories need to light the path >

Alliance

Relationships are ultimately grown and nurtured by action - so stories that are truly practical can't stop with abstract understanding; they must show us how to be active allies, and illuminate the path forward toward a mutually desirable future.

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