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So. Many. Stories.

We are a research, measurement, and strategy firm focused on supporting work that improves people's lives, and enhances the social good.

Crouching Man

Practical Stories' mission is to help social good organizations succeed in their work, by helping develop the core stories - the insights, data sets, and analytical toolkits - that are the foundation for better strategic and tactical decision making.

Our Mission

Central to our work is an analytical framework we call I.D.E.A. (Intersectionality, Diversity, Empathy, Alliance), that we use to help organizations build stronger relationships with their client, donor, and stakeholder communities, and to break out of limitations imposed by organizational habits and biases.

Our Approach

Our work is made up of two independent, but overlapping, practices:

a Knowledge Practice focused on helping organizations develop deeper individual and institutional understanding of their client, donor, and partner communities, and

a Data Practice focused on building the data sets, measurement programs, and analytical skills required to tell the story of their work.

Our Practices

We absolutely LOVE a good conversation:

© 2023 Practical Stories

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